Help entrepreneurs feel more alignment in their business so they can tell their brand story with more confidence & intention.

Our

mission

custom brand design

the full experience

For businesses that are ready for the next level. Elevate your visual identity, tell a cohesive brand story, and start running your business with more clarity & spaciousness. A full suite with done-for-you designs and an experience that will change the way you see your business moving forward.

get my price guide

Add-ons are available and the package can be customized. Approx. 3-4 week turnaround

• Brand Color Palette
• Brand Font Suite
• Brand Board & Style Sheet
• Brand Story Playbook (Notion)
• 2 Marketing Material of choice
• Social Media Template Kit
• 2 Rounds of Revisions


includes:

• Brand Story Discovery Experience
• Mood Board
• Primary Logo
Secondary Logo
• Submark
• Favicon
• Brand Elements/Patterns


the brand process

fill out client application

Design

Brand

THE process
01.
02.
03.
04.
05.
06.

Let's get to know each other on a discovery call. I’ll ask you about your dreams, visions, and goals for your business. With this information, I’ll help you decide on the perfect package. 

Discovery

Brand design

Brand clarity

Brand IDENTITY DESIGN

Brand Executions

using your brand

Brand launch!

Every project starts with our signature Brand Story Discovery process. It will give you the space & support to create more intention in your business and move forward with a clear direction and purpose. 

With your aligned Brand Story as the foundation, I will start building out your logos, colours, fonts, elements, and other parts of your visual brand identity. 

Once your brand identity design is complete, I’ll move into designing your marketing materials that you can use to show up cohesively on social, email, and wherever else your creative mind takes you. Inclusion of this step depends on your package. 

After everything is complete and approved, I will provide you with your new Brand Board, Brand Style Sheet and, depending on your package, your Brand Story Playbook.

It’s time to tell the story that makes you, you and launch your new brand! I’ll be cheering you on in the side lines all the way. 

Fill out our client application
Let's work together

custom website design

the full experience

For businesses that need a show-stopping website that generates leads, showcases the businesses' best assets and converts lurkers. An online home for your business that you'll be more than excited to share with others.
For custom brand design clients only.

• Mobile Optimization
• Basic SEO Setup
• Custom ShowIt tutorial videos


includes:

Approx. 4-week turnaround

*Additional pages & blog setup are custom quoted. Copywriting is available as an add-on.

•  4-page ShowIt website design
• Custom content map & guide
• Coming soon & 404 page


the website process

get my price guide
fill out client application

Design

Website

THE process
01.
02.
03.
04.
05.
06.

I’ll send you a brief questionnaire to get aligned on your goals for your website to make sure your digital home has a cohesive flow & user experience and expresses your brand in meaningful ways. 

the details

Web design

wireframes & content map

website design

revisions

educate

WEBSITE launch!

With your goals in mind, I’ll build your website wireframes and a content map that guides you on all the copy you need for your website.

Once you share your copy & brand photography with me, I'll start designing your website to elevate your brand messaging. Together, words & visuals create unforgettable stories. 

We will get 5 days of unlimited revisions together. Look over your new on-brand website and request any tweaks or changes until you love it 110%.

Don’t worry if you don’t know much about managing websites. I'll be sending over custom tutorial videos on how you can edit and add more elements to it in the future. I know you need to be comfortable with your storytelling tools to share your brand story with confidence. 

It’s time to launch your digital home to the world! Start practicing being the CEO you want to be & running your business in alignment with your purpose. 

Fill out our client application
Let's co-create together

Need a little help with copy? You can choose to add copywriting services to your package with our lovely in-house copywriter. 

"Cheryl took all [my ideas and vision] and created the perfect moodboard, colors and logo that didn't even need one single revision"

"Cheryl went over and above and i can't recommend her enough"

"She really made my vision come to life and i couldn't be happier with the final outcome"

FAQ

Every project is custom quoted depending on the scope of the work. Get my price guide here to see my starting at rates. 

All payments are sent through Stripe invoices and can be made with most credit cards. A 50% non-refundable payment is due prior to starting our project to secure your date on my calendar. 

The remaining costs are paid at the completion of the project before final files are delivered and the website is launched. We also have payment plans available—just ask during our discovery call! 

I only work with one client at a time for all custom design projects, which allows me to provide a high-touch service with quick delivery times. During the quoting process, I'll let you know if we need more time depending on the complexity of your project. 

I always recommend that clients book the same designer for branding and website to keep the design as cohesive as possible. Because of that, I typically only design full websites for clients who also did their branding with me. If you had brand design done by another designer with a similar design style, feel free to email me and I'm happy to review to see if I'm the best website designer for you. 

The Brand Story Playbook is a digital handbook where your brand identity and assets will live. Imagine a sharable digital hub that you—and your team—can go back to whenever you want to reference your brand mission & vision, goals, offerings, ideal clients, brand voice (if you included copywriting in your package), brand colours, and fonts. 

I create it on Notion and it’s completely customizable and editable at any time. I make it this way because your Brand Story Playbook is a living & breathing document that’s meant to grow with you and your business. Sounds pretty awesome, right? I can share more details on our discovery call. 

Yes! I offer a Brand Photoshoot Guide as an add-on for any of my branding packages. Just mention it during our discovery call and I'll tell you more about it. 

Thanks, we got an awesome copywriter on our team :) 

Your brand + website design package doesn’t include copywriting. But we have an add-on copywriting package available with our in-house copywriter. Just mention it on the discovery call and I’ll walk through it with you!