As a creative entrepreneur, one of the best ways to grow your email list is to create a valuable lead magnet – also known as a freebie. Flodesk is the email marketing platform I’ve used since the early days of my business, and in this post, I’ll show you how to deliver a freebie with Flodesk!
What Is a Lead Magnet (Freebie)?
A lead magnet, also known as a freebie or an opt-in, is a valuable piece of content that you give your target audience in exchange for their email address. Your freebie can be a guide, a checklist, a webinar, or any other piece of content that solves a specific problem for your target audience.
A high-quality freebie helps you build trust with your audience and grows your email list. Ultimately, this leads to more people wanting to work with you or buy your products!
What Is a Flodesk Workflow?
Flodesk is an amazing email marketing platform for creative entrepreneurs that allows you to send beautiful & branded emails without any coding or design skills. Use my affiliate code to get 50% off your first year!
You can use Flodesk to create different workflows. A workflow is a sequence of automated actions triggered by a certain event, such as downloading your freebie.
It’s really intuitive to create workflows in Flodesk. I’m going to show you how to create a simple workflow to deliver your freebie below! If you’re more of a visual learner, watch the video below! ⬇️
How to Deliver a Freebie or Opt-In with Flodesk: 7 Steps
If you’re new to Flodesk, check out my other Flodesk videos:
→ Flodesk Account & Brand Setup
→ How to Create a Landing Page in Flodesk
→ How to Create a Flodesk Newsletter Popup Form on Your Showit Website
→ How to Embed a Flodesk Opt-In Form into a Showit Website
1. Log Into Your Flodesk Account
The very first thing you need to do is log into your Flodesk account. If you don’t have a Flodesk account yet, you can use my referral link to get 50% off your first year!
Once you’re in your Flodesk account, go into Workflows.
To continue with the next steps, you should already have your audience segments created and your landing page set up. If you don’t have your segments and landing page created, watch this video before creating your new workflow.
2. Start a New Workflow
Once you’re in Workflows, click on the New Workflow button in the top right corner of your screen. This action is going to take you to your workflow template gallery.
3. Select the “Lead Magnet Delivery” Template
Flodesk already has some pre-made workflow templates for you to choose from. For this tutorial, select the Lead Magnet Delivery template from the gallery. Then, Customize it.
4. Choose Your Segment
Once you start customizing your Lead Magnet Delivery template, you’ll see a workflow tree with pre-made steps. The tree visually outlines the steps of the workflow process.
Typically, the Lead Magnet Delivery steps go something like this:
- The lead enters their email address
- The lead receives an email to access the freebie
- The lead goes into a nurture/sales email sequence OR the workflow ends.
The first step to customizing your Lead Magnet Delivery workflow is to choose your segment. If you don’t have your audience segments set up yet, watch this video!
To choose your segment, click on Add Trigger and choose the segment associated with your freebie.
5. Customize Your Lead Magnet Delivery Email
Let’s customize your Lead Magnet Delivery Email! This is the email that your leads are going to receive once they input their email address to download your freebie.
Flodesk is a very intuitive platform. Style your email, add your copy, update your branding…basically, make it look and sound like you! If you want additional help with branding your emails, watch this tutorial.
Always check the mobile version! Many of your new subscribers will read this email on their phones, so it’s really important to make sure that everything looks great on mobile.
6. Add Your Freebie to Your Delivery Email
Don’t skip over the most important step! Your leads need to be able to download the freebie that they signed up for. Add a button, go to Link on the right-hand navigation, and attach the PDF freebie to the button (or add a link, if that makes more sense).
7. Add Additional Workflow Steps
You can end the workflow with the Lead Magnet Delivery Email, but you can also create additional steps. For example, you may want to send more nurturing or sales emails to your new subscribers, welcoming them to your community or showcasing a product.
Simply click on the + sign and add a Time Delay, a new Email, or other steps that make sense for your workflow!
8. Publish Your Workflow
Once you’re happy with your workflow, it’s time to hit Publish! This will activate your workflow and get you on your way to collecting new email subscribers 😊
Don’t forget to test your workflow! Go through the landing page with another email address and make sure that you’re able to get the Lead Magnet Delivery email and download the freebie.
Get 50% Off Your First Year with Flodesk!
Flodesk is one of my absolute favorite business tools and I use it for all my email marketing needs. I love how beautiful the emails are and how easy it is to create them. The platform is also always coming out with new features!
If you want to get started with Flodesk, use my affiliate code to get 50% off your first year!
Hey there!
I'm cheryl, the one behind this blog!
I'm a designer, brand expert, YouTuber, and avid traveler from Vancouver, Canada.
I quit my fancy corporate 9-5 a couple of years ago, hopped onto a plane and started Made on Sundays along with my new mindful lifestyle in Amsterdam.
Today I serve thousands of female entrepreneurs around the world, helping them clarify their brand story, design the brand of their dreams, and confidently show up to their soulmate clients.
